The Importance of Video in Online Marketing

According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

Video Ads dramatically increase the “7 second” widow. This is the average time that a visitor to a website takes to decide whether or not to stay or leave. Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

Travelindex and Online Video

Travelindex is offering, for free, on all its listings one or several embedded videos. Embedding a product or promotional video onto your directory detailed page is as easy as cutting and pasting. When you visit you will find a video tab or video link on each page. You can simply click on “Add a Link”, log-in if you are not, and fill the form; paste the embedding code into the field “Video Link”.  Now you video will appear on top of your details page. You can even create your own video library on Travelindex by simply adding several videos; they will all appear when you click on the Video tab from your details page. As Borat would say…”VERY NICE!!”.

How much does it cost you to add your videos to Nada–nothing. We provide this service as part of our free listings service and to assist travel professionals to distribute their videos to the widest posssible audience while at the same time increasing the booking conversion rate.

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