San Bruno, California (United States) – January 31, 2016 – Travelindex Media, today announced it has reached 40 million views on its YouTube travel channel; a milestone and a more than 40 percent increase of video views year-over-year. The channel showcases destinations, attractions, travel brands, hospitality businesses, and lifestyle products in almost every country of the world. Its remarkable scale and diversity of content inspires and influences travel shoppers around the globe in their travel decisions and actions.
Video has changed hotel and travel marketing and it’s impossible to ignore the emergence and widespread consumption of online videos as well as its impact on the travel shopping journey. A Google study found that 66% of business travelers and 60% of leisure travelers were inspired to think about planning a vacation after watching a travel video. Furthermore, 64% and 58% of the respective groups said that online video influenced where they decided to travel.
Travelers the world over want to have the perfect trip and experience, and nothing helps travel planning more than a video with a well told story as it evokes emotions for the viewer and triggers actions.” says Bernard Metzger, Founder of Travelindex. “Having thousands of travel videos with reviews, comments and over 40 million views adds remarkable perspective during any travel-planning decision”.
The Google study revealed also that travelers want to do more than just watch videos on YouTube; they want to connect with destinations, hotels, attractions and brands. Travel video viewers are also extremely interested in hearing real-life stories and half of the travel subscriptions are to vlogs (video blogs) that feature personal travel experiences.
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the online video market, Travelindex is building the world’s leading multi-media platform for engaging audiences and driving higher conversions by unlocking the true potential of online video. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,
Watch our travel channel at YouTube: www.youtube.com/bestdestination
Visit our website: www.travelindex.com
Follow us on Twitter: www.twitter.com/travelindex
Like us on Facebook: www.facebook.com/travelindex
Add us at Google+: www.google.com/+travelindexmedia
Ms. Nicole Lim
+852 6236 9854