Singapore, Singapore, February 21, 2022 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to welcome the Singapore Tourism Board (STB) as its newest government member. STB’s mission is to shape a dynamic tourism landscape for Singapore in partnership with industry and community.
PATA CEO Liz Ortiguera said, “I am truly honoured to welcome the Singapore Tourism Board to the PATA family. Their focus on wellness, innovation and sustainability in the post pandemic landscape is in line with PATA’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. STB understands that as we look towards recovery, constructive and coordinated cooperation across the region and between all industry stakeholders is critical. I look forward to working with them to support their strategic initiatives and welcome them into the PATA global community.”
Keith Tan, Chief Executive, STB said, “STB looks forward to working with PATA and its members to drive sustainable tourism development and to support the recovery of travel and tourism in the Asia-Pacific. PATA also plays a leadership role in bridging knowledge gaps, fostering cross-cutting cooperation and bringing strategic partners together. We look forward to sharing our experiences and contributing to these efforts.”
The STB is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore’s tourism sector, one of the country’s key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.
STB is working towards COVID-resilience and recovery for Singapore, as tourism remains an important economic pillar for the country. The Board has focused its efforts to transform the industry by driving innovation, building digital and marketing capabilities and forging partnerships beyond the tourism industry. Together with tourism stakeholders, STB is also reimagining Singapore’s products and experiences with a focus on areas such as health and safety, technology, as well as sustainability.
STB continues to market Singapore’s multi-faceted appeal as a premier business and leisure destination, and offer empowering and customised experiences. The organisation brings the “Passion Made Possible” brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. This is a unified brand between STB and Economic Development Board (EDB) which will allow the international marketing of Singapore for tourism and business purposes. STB also regularly reviews and updates the tourism regulatory framework to ensure its relevance in the current business environment, while providing support and incentives to catalyse the private sector to take the lead in investing for growth.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which including government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.
First published at TravelCommunication.net