Macao, Macao SAR, April 14, 2021 / TRAVELINDEX / The three-day (3 – 5 April) Ching Ming Festival Holidays of the Mainland fell between the Easter Holidays (2 – 6 April) this year. During the five-day holidays, Macao welcomed nearly 100,000 (99,568) visitor arrivals, with an average daily volume of almost 20,000 visitors (19,914). The average hotel occupancy rate was 53.1%.
Mainland visitor arrivals top 90,000
Provisional figures revealed that Macao registered 99,568 visitor arrivals during the five-day holidays of Easter and Ching Ming Festival together this year, including a total of 90,491 Mainland visitors. The volumes of visitors from Hong Kong and Taiwan region (without international visitors) were 7,678 and 1,399 respectively. Mainland visitors constitute over 90% of all visitors to Macao.
Hotels report 53% average occupancy rate
Figures provided by industry operators revealed that local hotel establishments (hotels and guest houses) saw an average occupancy rate of 53.1% between 2 – 6 April. The occupancy rates of 3-Star to 5-Star hotels were 59.0%, 53.4% and 53.2% respectively.
The average room rate of hotel establishments (hotels and guest houses) in Macao was about 953.2 patacas between 2 – 6 April. The average room rates of 5-Star and 4-Star hotels were around 1,142.2 patacas and 654.1 patacas respectively. The average room rates of 3-Star and 2-Star hotels were around 557.4 patacas and 206.4 patacas respectively. The average room rate of guest houses was around 160.8 patacas. The average room rate of all hotel establishments dropped by 23.3% compared with that during Spring Festival Golden Week.
Continuous promotion to spotlight Macao as a healthy, safe and destination
Following the reinstatement of travel permit issuance for Mainland residents to Macao since 23 September 2020, Macao Government Tourism Office (MGTO) has been strenuously promoting Macao as a healthy, safe and quality destination to attract Mainland visitors for travel and spending in Macao. The “Beijing Macao Week” and the “Macao Week in Hangzhou” were organized last September and this March respectively to showcase the city’s diverse offer of fascinating travel experiences as well as commercial opportunities to locals and visitors in the respective Mainland cities. Furthermore, the Office has been exploring and leveraging different channels including various media, KOLs, social media and online travel platforms in the Mainland to raise Macao’s profile as a safe and quality destination. More promotional efforts will be rolled out to seize the timing of the upcoming 1st May Labor Day holiday, with the hope to draw more Mainland visitors to Macao for vacation and spending, in turn expanding visitor source and spurring economic revival.
First published at TravelCommunication.net