Berlin, Germany, July 10, 2021 / TRAVELINDEX / The World’s Leading Travel Trade Show releases details of a hybrid concept and for taking part in the live event from 9 to 13 March 2022 in Berlin. Demand is high for the annual business highlight of the international travel industry. In March 2022 ITB Berlin – The World’s Leading Travel Trade Show – is planning an in-person edition of the event whose success story spans more than 50 years – to which virtual elements will be added.
As part of a three-phase trade show concept, the run-up will consist mainly of matchmaking and appointments. During the actual event ITB Berlin will provide a platform for business, networking, content and dialogue, and with its physical and hybrid trade show stands will create a setting for successful participation in the event. After ITB Berlin, over a period of one to two days the virtual Business Days will round off the concept with virtual appointments and livestreams.
As early as February 2022, access will be available to a virtual trade show platform where exhibitors, trade visitors and the media can make advance contact and find relevant content. The focus of the World’s Leading Travel Trade Show will be on Saxony, the Official Partner Destination, which at 6 p.m. on Tuesday, 8 March 2022 on the eve of the event will open ITB Berlin with a festive gala at the CityCube Berlin, which will also be livestreamed. On Wednesday, 9 March, the Berlin Exhibition Grounds will open their doors to exhibitors, trade visitors and the media, observing the latest hygiene rules and a safety concept which ITB Berlin will coordinate with the local authorities and will previously test. On Saturday, 12 and Sunday, 13 March anyone from the Berlin/Brandenburg region with a lust for travel is also invited to the display halls where they can get ideas and inspiration for their next holidays.
Remote trade show stands and the Digital ITB Business Days supplement the hybrid trade show experience
Anyone wishing to attend ITB but unable to be in Berlin due to travel restrictions can join ITB Berlin live during the event by booking one of the new remote hybrid trade show stands through our Messe Berlin subsidiary CSG. Additional information is available in the week after ITB Berlin the virtual ITB platform will host one to two special Digital ITB Business Days, enabling exhibitors and buyers to meet at a technically user-friendly virtual trade show, where they can meet the appointments they were unable to at the live event.
“With ITB Berlin NOW we were able to offer the industry a sophisticated alternative format during the interim in spring 2021“, said David Ruetz, head of ITB Berlin. “However, it also became clear to us all that, as we know, nothing can compare with a face-to-face meeting. It therefore gives us all the more pleasure to physically welcome the global travel industry back to Berlin in 2022. Our expanded virtual formats featuring livestreaming and the Digital Business Days will take the show to a new level by combining the best elements of the physical and virtual world.”
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2022 will take place from Wednesday, 9 to Sunday, 13 March as an in-person event in Berlin and will include virtual trade show elements such as the two-day Digital ITB Business Days after the event. From Wednesday to Friday ITB Berlin will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2022. It will take place physically and virtually and feature livestreams along with a 24-hour programme. For exhibitors, trade visitors and the media, participation in the convention is included in the price of a ticket. 3,513 exhibitors from 120 countries were represented at the virtual edition of ITB Berlin NOW 2021 for the duration of the event. Some 65,700 users visited the new online platform, around two-thirds of whom were from abroad. In 2019 a total of 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors.
First published at TravelCommunication.net